VIB®! A baby brand that wants to be cuddled

VIB | Very Important Baby® once started off small with a few pink and blue bibs, but then our brand grew rapidly. Today we have a collection of over 750 original baby gifts and new gifts are added on a regular basis.

The largest collection for the littlest ones

Super soft cuddly toys and cuddle cloths, rattles, activity toys, pacifiers, VIB® has absolutely everything for the littlest ones. Especially when it comes to baby clothing. From must have hats to lovely bathrobes and slippers. Great to give as an individual gift or as a complete baby gift set. New moms and dads are always happy to receive our handy wraparound rompers, as they are great to wrap their baby up in no time.

The VIB® collection can only be purchased from our physical points of sale. Looking for a nice, last-minute baby gift? You’ll always find the perfect gift at one of the many VIB® dealers close by. And if you cannot find what you are looking for, they will be happy to order it for you.

Taking care

VIB® stands for originality and top quality at a low price. It is also good to know though that, whether you opt for an individual cuddly toy or a complete VIB® clothing set, you always buy baby gifts that are manufactured in accordance with the most stringent requirements for employment conditions and the environment. It goes without saying that all VIB® cuddly toys bear the baby-friendly 0+ CE marking

The three VIB® product lines

  • A ‘baby blue’ look for all typical boys’ products.

  • A ‘warm grey / silver’ look for unisex products.

  • A ‘baby pink’ look for all typical girls’ products.

VIB® stands for quality

  • Super soft printed instead of woven neck labels.

  • When embroidery is used, we ensure an optimal finish to protect the baby’s delicate skin

  • Only the best materials for an authentic VIB®!

Only the best for an authentic VIB®!

VIB® stands for top quality. It is also good to know though that, whether you opt for an individual cuddly toy or a complete VIB® clothing set, you always buy baby gifts that are manufactured in accordance with the most stringent requirements for employment conditions and the environment, the softest cotton and Oeko-Tex certified materials. The YKK press-studs and embroidery threads from Madeira complete the look of our textile products. 

It goes without saying that all VIB® cuddly toys bear the baby-friendly 0+ CE marking. 

Our pacifiers also meet the highest quality requirements, are 100% BPA free and carry the European EN1400 certificate.